Our process

A clear path from idea to launch.

Every project follows four defined phases, with agreed milestones, regular check-ins and room for your feedback.

Hand sketching website wireframes with a pen on white paper
  1. Understanding before designing

    Discover

    We start with a conversation about your business, audience and goals, and review what you already have.

    What happens

    • Discovery call or workshop
    • Review of your current website, brand and content
    • Audience, competitor and language needs
    • Technical and integration requirements

    You receive

    • Discovery summary
    • Agreed project goals
  2. Shaping the plan

    Strategize

    We turn insight into a clear plan: structure, content, scope and timeline.

    What happens

    • Sitemap and user journeys
    • Content plan for English and Arabic
    • Platform and technology recommendation
    • Milestones and responsibilities

    You receive

    • Written proposal and scope
    • Project timeline
  3. Crafting the experience

    Design & Develop

    We design the look and feel, refine it with you, then build it with care.

    What happens

    • Visual direction and key page designs
    • Feedback rounds at each milestone
    • Bilingual, mobile-first development
    • Content entry and editing setup

    You receive

    • Approved designs
    • Preview site for review
  4. Going live, then going further

    Launch & Grow

    We test thoroughly, launch, hand over and stay on hand to help you grow.

    What happens

    • Quality checks on devices and browsers
    • Performance, accessibility and SEO checks
    • Launch and handover
    • Training for your team

    You receive

    • Live website or app
    • Handover documentation

Working together

What you can expect.

  • Clear communication

    A single point of contact and regular progress updates.

  • Feedback built in

    Defined review rounds at each milestone, so nothing is decided without you.

  • Transparency

    Scope, timeline and costs agreed in writing before work begins.

  • A proper handover

    Access, documentation and training, so your team is confident from day one.

Questions

Your questions, answered.

How long does a project take?

It depends on scope, content readiness and feedback times. We agree a realistic timeline with milestones in the written proposal before work begins.

Do I need my content ready before we start?

No. We plan the content together during strategy. Professional bilingual copywriting can be added if you would like us to write it.

Can we change direction during the project?

Feedback rounds are built into every phase. Changes outside the agreed scope are discussed openly, with any impact on time or cost confirmed before we proceed.

What happens after launch?

You receive a full handover with access and documentation. Ongoing support, maintenance, SEO or social media can continue under a separate agreement.

Have a launch date? We’ll plan backwards from it.

Book a free consultation and get a clear, practical plan for your next step.